Umaya Equestrian Goods - EquiStride Performance Riding Boots

This Privacy Policy describes how Umaya Equestrian Goods ("we," "us," or "our") collects, uses, and shares personal information of users of our site. Umaya Equestrian Goods is located at 2-15 Shinmachi, Minato-ku, Tokyo, Tokyo, 105-0001, Japan.

Information We Collect

We collect information that you provide directly to us, automatically when you use our site, and from other sources.

Information You Provide Directly: This includes information you provide when you create an account, place an order, subscribe to our newsletter, participate in a survey, or contact us. Examples of this information include your name, email address, shipping address, billing address, phone number, payment information, and any other information you choose to provide.

Information We Collect Automatically: When you access or use our online platform, we automatically collect certain information, including:

**Log Information:** We collect log information about your use of our site, including the type of browser you use, access times, pages viewed, your IP address, and the referring URL.

**Device Information:** We collect information about the computer or mobile device you use to access our site, including the hardware model, operating system and version, device identifiers, and mobile network information.

**Cookies and Similar Technologies:** We use cookies, web beacons, and other technologies to collect information about your activity on our site. Cookies are small data files stored on your hard drive or in device memory that help us improve our site and your experience, see which areas and features are popular, and count visits. Web beacons are electronic images that may be used in our site or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness.

Information We Collect From Other Sources: We may also receive information about you from other sources, such as third-party vendors that provide services to us, including payment processing, shipping, and marketing.

How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our site.

Process transactions and fulfill orders.

Send you technical notices, updates, security alerts, and support and administrative messages.

Respond to your comments, questions, and requests and provide customer service.

Communicate with you about products, services, offers, promotions, rewards, and events offered by us and others, and provide news and information we think will be of interest to you.

Monitor and analyze trends, usage, and activities in connection with our site.

Personalize and improve our site and provide advertisements, content, or features that match user profiles or interests.

Detect, investigate, and prevent fraudulent transactions and other illegal activities.

Comply with our legal obligations.

Sharing Your Information

We may share your personal information with the following categories of recipients:

**Service Providers:** We share information with vendors, consultants, and other service providers who need access to such information to carry out work on our behalf. These service providers include payment processors, shipping companies, marketing service providers, and data analytics providers.

**Legal Authorities:** We may disclose information if we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request.

**Business Transfers:** We may share or transfer information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

**Affiliates:** We may share information between and among Umaya Equestrian Goods and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership.

**With Your Consent:** We may share information with third parties when we have your consent to do so.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Rights

You have certain rights regarding your personal information, subject to local law. These may include the right to:

**Access:** Request access to your personal information.

**Correction:** Request that we correct any inaccurate or incomplete personal information.

**Erasure:** Request that we delete your personal information under certain circumstances.

**Restriction of Processing:** Request that we restrict the processing of your personal information under certain circumstances.

**Data Portability:** Request to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

**Object:** Object to the processing of your personal information under certain circumstances.

To exercise these rights, please contact us at the address provided above. We may require you to verify your identity before processing your request.

Cookies and Similar Technologies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our site.

Data Security

We take reasonable measures to help protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.

International Data Transfers

Your personal information may be transferred to and processed in countries outside of your country of residence, including Japan, which may have data protection laws that are different from the laws in your country. We will take appropriate safeguards to ensure that your personal information remains protected.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our site. You are advised to review this Privacy Policy periodically for any changes.

If you have any questions or concerns about this Privacy Policy, please contact us at:

Umaya Equestrian Goods 2-15 Shinmachi, Minato-ku, Tokyo, Tokyo, 105-0001 Japan Phone: +81 3-6432-9876